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Smarter Supply

Four desks, all staffed by people

A real sales team behind your business.

Small businesses rarely have a sales floor. Smarter Supply staffs one for you: four people who track down your buyers, start conversations under your name on LinkedIn, and stand behind you on every call until a deal is signed. We coach. You close.

1 to 3 new deals closed each month by clients85% have a deal closed by day 90

Desk assignments

Four people, four jobs, one account: yours

Automation can send invitations all day and still miss the buyer who matters. Every Smarter Supply account is run by people with clear jobs, so you always know who is handling what.

  1. The launch desk

    Staffed by your launch specialist

    Opens the account with your kickoff call. Together you profile the clients you would happily clone, and that profile becomes the brief for every other desk. Your campaign is running about a week later.

  2. The list desk

    Staffed by your Sales Navigator expert

    Turns that brief into a working list inside Sales Navigator, then prunes and adds to it as replies reveal which kinds of buyers answer.

  3. The writing desk

    Staffed by a writer who learns your voice

    Drafts the invitations and follow-ups so they read like you sat down and wrote them. You sign off first. From then on your profile carries new messages every day, and the copy can be reworked as many times as it takes.

  4. The coaching desk

    Staffed by your strategist

    Sits down with you once a week to read the replies and pick the next move. When a buyer asks to talk, this desk helps you prepare for the call and works through what happened afterward, one conversation at a time.

Your part fits around your week

You stay the closer. The team does the rest of the work that leads up to the call.

  • Approve the messages before they go out.
  • Answer interested buyers, using the reply we suggest.
  • Take the sales calls yourself.
  • Give your strategist one short call a week.

The weekly rhythm

What your team is doing while you run the business

Once your campaign is live, the work settles into a steady rhythm. Here is what happens each week, and who is doing it.

  1. Every weekday

    Messages go out

    Fresh invitations and follow-ups are sent under your name, each drafted by a person and cleared by you.

  2. As replies arrive

    Only the interested reach you

    The team reads every reply. When a buyer raises a hand, the desk sends you a short briefing: a profile of the person, their reply, and a draft answer ready for you to use.

  3. All week

    The campaign gets sharper

    Your list builder adjusts the targeting and your writer reworks the copy to match the people who are answering.

  4. Once a week

    A short call with your strategist

    Review the replies together, agree on the next changes and get ready for the sales calls on your calendar.

  5. When a buyer is ready

    You take the call, with backup

    The coaching desk stays in your corner from the first conversation to the signed agreement.

Four desks, one weekly habit: tighten the list, sharpen the copy, and land each message a little better than the week before.

From the desk log

Where the team made the difference

Six results from six different fields, with people on our side doing the work behind each one. Here, that looked like rehearsing a convention speaker's conversations, swapping in a fresh account manager and building a campaign for a market the client had never sold to. Client names stay private.

  • Coached into 15 meetings and two deals

    She used to attend industry conventions only to speak. We set up meetings with her connections at each event and role-played the conversations with her until she was comfortable. The result: more than 15 meetings and two closed deals.

  • A new account manager and six meetings in three weeks

    This firm's campaign started badly, so we gave it a new account manager. It has since had six meetings in three weeks and decided to continue.

  • Six leads and a first-ever enterprise presentation

    This company had always sold its products online. Our team built custom campaigns and content to open the enterprise market, and in the first month it had six leads and its first enterprise meeting and product presentation.

  • Four new agreements signed

    The start was stressful. It turned around, and this regional employment agency has now signed four new agreements.

  • A five-person placement at up to $12,000 each

    This firm places technical staff. Through our outreach it secured a five-person placement with a mid-sized software company, at $8,000 to $12,000 per hire.

  • Three real estate firms signed

    This company produces done-for-you mailers for established realtors. It closed three real estate firms in two states from our outreach, and we're now expanding the campaign to more.

Want a team like this working on your account?

Book your strategy call

Sized for small teams

Made for owners who still take the sales calls

Large agencies tend to park a company your size near the bottom of the client roster. Smarter Supply was designed around businesses like yours, from solo founders to teams of ten.

  • No sales department? Use ours.

    A typical client is one founder with a few people around them and nobody selling full time. We fill that empty prospecting seat for you.

  • Your calendar stays light

    A founder's week is already full. What we ask of you fits in the gaps: a few approvals, a few replies, your own sales calls and a brief weekly check-in.

  • Spend that pays its own way

    Your budget can't carry dead weight. So you commit to a guaranteed four-month pilot, never to a year-long contract.

We do our best work when

  • The people paying you are companies or high-net-worth individuals.
  • Every client you win is worth $5,000 or more.
  • When a buyer wants to talk, you're the one on the call.
  • Paying customers are already on your books, and you want the next ones.
See if we're a fit

How the pilot runs

A four-month pilot, with our own fee riding on it

You shouldn't have to sign away a year to find out whether this works for you. Every client starts with a four-month pilot, and there is no long-term contract.

  1. Day one: we study your buyers

    We sketch your ideal buyer together, using the accounts you value most.

  2. Shipping in about a week

    Your list is built, your messages are approved and outreach starts.

  3. Four months of proof

    Enough time to start conversations, coach you through the calls and close deals.

  4. Then you renew monthly, or not

    After the pilot you stay because it works, with no long contract holding you.

No closed deal in the pilot? We take the hit.

Finish your four months without closing a deal, and the cost of that lands on our own fee. Raise it on your strategy call and we'll walk you through the details.

Headcount and history

The numbers behind the people

Smarter Supply runs on the experience of our team. These are the figures that come with them.

people on the team
30+
US-based team
100%
small businesses served
2,000+
new deals closed by our clients every month
1 to 3
of clients have a closed deal by the end of day 90
85%

Our team of more than 30 people, every one of them in the US, has served over 2,000 small businesses. We measure the work by the deals our clients close.

Your first meeting

Talk to the people who would run your account

Pick a time for a 30-minute strategy call. It is a working conversation about your business, and you leave with a clear picture either way.

  1. The clients you'd love more of, and what sets them apart.
  2. How the four roles would work on your campaign.
  3. An honest answer on fit, and how the guarantee works.

Calendar slow to appear? Pick a slot on our full scheduling page

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